THE PROCESS

Step 1 was dissecting their brand book to get a feel of what matters in terms of brand voice, before we even brainstorm.

Our takeaway? Classic charm of the nostalgic branding meets modern flair of vibrant studio environments.

THE PITCH

Nostalgia through Packaging

The most recognizable thing about Big League Chew is the aluminum packaging - our idea was to create layouts emulating that packaging, paired with eye-catching studio photography.

THE SHOOT

From there, we created a monstrosity of a sticky world in studio by capturing both products together.