Fourth of july Limited Edition Glove Launch
To celebrate USA 250, Wilson created a series of limited edition gloves that would be available for 24 hour only. My job was to generate hype for the launch through a creative campaign.
THE BRIEF
The 2026 Fourth of July collection was a combination of 2 resurrected limited editions (Old Glory & Banner) and 2 new heroes (PCA & USA 250).
The challenge was to highlight each individual glove while still feeling like a cohesive collection.
THE CREATIVE CONCEPT
Stars & Stripes Forever
To honor the past meeting the present, I chose to use a historic style font paired with Wilson’s modern sans serif. Giving homage to America’s birthday while celebrating the old and new glove models in the launch.
Outlined & bold stars were a nod to the A2000’s Outlined vs Bold Logos, and a way to tie the collection together with a graphic element that could flex per glove.
The result
Out of Stock
By utilizing countdown timers in email, and macro style teasers on social, the campaign generated enough hype that all inventory sold within 24 hours.
