2024 Limited Edition

Every year, Wilson releases several Limited Edition gloves - often themed with holidays and partnerships. These are targeted at collectors and superfans.

In 2024, my design was chosen for the look & feel of the overall Limited Edition campaign.

The Process

Photography

  • To achieve this look, we shot these gloves in studio using fishing line to hold the gloves at unique angles

  • In planning these shoots, we created a series of shots; choosing 3-6 shots per glove

design

  • We then took the images and separated the shadows, allowing us to add solid color backgrounds artificially, while keeping the real reflections intact

  • To create seamless social carousels, we layered several shots of these gloves in photoshop