CREATIVE CONCEPT

Shadows & Silhouettes

The Mystery Box campaign was created to get rid of left over inventory from years prior. Most of these surplus gloves were limited editions that had very recognizable designs. We wanted to create a look that didn’t give too much away - and embodied ‘mystery’.

By shooting a black glove with a strong backlight, we were able to create a silhouette effect that oozed drama & exclusivity.

The process

Fishing Line & Hope

By creating a series of social assets to hype the launch, we generated enough interest where all inventory sold in under an hour. The next year, we sold out in minutes.

The work

Art Direction & Design

Designed overall look & feel. Created shot lists and directed photoshoots, arranging product & lighting setups on set. Retouched all photography, and designed social & digital campaign assets.