National Student Advertising competition
NSAC is a college advertising competition in which students work in a team to create a national campaign for a brand with a 5 and 10 million dollar budget. At the end of the year, university teams compete to win over the client. This year, the client for every university was Oceanspray.
Other Members of Creative Team: Dan Correy, Nick Eckel, Kimmy Mueller, Kristi Struck, David Hood, Adele Call
Plansbook
Updated Website
Restaurant Takeover Menu
Pop Up Bar Coasters
Thermochromatic Labels
In Store Packet Product Collaboration
oceanspray
Objective: Increase household penetration, brand affinity, and brand awareness among millennials.
Work Done: Art Direction
the research
Target Audience: Millennials ages 24-35
Insights:
- People don't know how to use cranberries
- A human truth: people like being the first to discover something, and have an urge to share this discovery
the campaign
Taste Discovery
The Big Idea: The moment of discovery is hard to forget. For those that are looking for new things to try and share with their friends, cranberries can be that thing.
Experiential Executions:
- Taste Discovery Challenge
- Balloon Art Installation
- Pop Up Bars
- Restaurant Takeovers
- Food Festivals
- Subscription Box
Outdoor Executions:
- Out of Home Video Displays
- Interactive Projections
In Store Executions:
- Aisle Signage
- Floor Stickers
- Thermochromatic Labels
Display & Social Executions:
- Paid Native Advertising Display Ads
- Updated Website
- Platforms: Facebook, Twitter, Pinterest, Instagram, Buzzfeed, and Snapchat
Tagline: Taste Discovery