Omaha Glove Launch
The Brief
Every year, Wilson launches a series of limited edition exclusive gloves that are only available in person at the brand store in Omaha, Nebraska during the College World Series.
The challenge was to unite a group of gloves together that had nothing to do with one another, while allowing each of their designs to shine.
The Creative Concept
Everyone’s a Hero
To allow each glove design to shine, a jaw dropping environment was created for each set. The layout unified these gloves as part of a larger collection, while allowing their wild backdrops to reflect the vibe of each glove.
The Result
Crushed on Social
While the gloves had mixed reviews in-store, the social campaign featuring these glove highlights generated enough hype to reach the highest likes and engagement on social for the year of 2026.