THE CHALLENGE

Rebuild Reputation

Wilson originally launched the GRX ball in 2023 using a composite leather cover; an attempt to make a new material specifically made for the dewy conditions of the grass. This was poorly received by the public. Players thought the ball material was too slippery, plastic-like, and cheap.

In 2024, the company took this feedback and created the OPTX Grass - using the same material as the beloved indoor AVP ball, but in a new color.

The challenge was now to earn back the trust of the public and build reputation as a leader in sports innovation.

THE SOLUTION

Phosphorus Contrast

This campaign was centered around how the bright Phosphorescent Red™ color of the ball is meant to be seen against the contrast of the sky or grass.

The WORK

Art Direction & Design

I took the lead in this campaign by creating all assets for the AVP beach tour, which debuted the grass ball, as well as direction and pre-production planning for the photoshoot which focused on capturing heroic angles.